Built by D1 Athletes
JockShock wasn't built by a chemist looking for a market. It was built by athletes who lived in this gear and got tired of the only options being a fragrance bomb or nothing at all.
Here's who's behind it, what we did, and why we're doing this now.
Founder · CEO, Southland Organics
UGA Football
Mike played football at the University of Georgia and built Southland Organics from the kitchen table to a multi-brand company. JockShock is the brand he wishes he'd had during two-a-days. He runs day-to-day for the brand, owns the chemistry and supply side, and spent two decades figuring out what athletes actually need vs. what brands try to sell them.
Co-Founder · Strategy
UGA Gymnastics — 11× All-American · Honda Award · Perfect 40
Karin's gymnastics career at Georgia is one of the most decorated in NCAA history — 11-time All-American, Honda Award winner, the rare athlete who scored a perfect 40 in competition. She brought the gym channel idea to JockShock and helped shape what the brand stands for. When we say "built by D1 athletes," Karin is the one who lived at the highest level of the sport.
Founder · Gym Channel
UGA Football · D1 Training Franchise Owner
Fred played running back at the University of Georgia and now owns a D1 Training franchise. He runs the gym channel for JockShock — every gym, every program, every coach lead routes to him first. Athlete-to-athlete, gym-owner-to-gym-owner. If you're a coach or facility operator, Fred is your point of contact.
Founder · Strength & Programs
UGA Cheerleading · Strength Coach, D1 Training
Anna's been called "the world's strongest cheerleader" — a UGA cheerleader who became one of the most respected strength athletes online and now coaches at D1 Training. She brings the in-the-trenches strength-coach perspective to JockShock and shapes how the program lands inside actual training facilities. If you've seen the videos, you know.